If leaders’ optimism and confidence matter more during a crisis than their actual talent and competence, shouldn’t we encourage leaders to fake positivity? Few suggestions seem more logical during a crisis than the idea that leaders ought to exude a sense of confidence and optimism. As Napoleon famously noted, “A leader is a dealer in hope.” The last thing people want when they face extreme adversity and need calming down is to see their leaders worry, stress, or melt down.