When Westbound & Down Brewing Company shut down in early March because of the coronavirus pandemic, head brewer Jake Gardner knew he needed to brainstorm some creative new income sources — and fast. With ski resorts shut down, he also needed to find a way to repurpose the kegs of beer that no one would be drinking at bars, restaurants and the brewery’s Idaho Springs taproom. Then he remembered Craft Alley, the Denver business that specializes in selling 32-ounce crowlers of Colorado craft beer. “Obviously, it’s not a replacement for taproom sales, but it was an awesome way to have some extra revenue coming in, especially when times were really uncertain,” said Gardner. Long before the pandemic forced Colorado bars, restaurants and breweries to close down and offer delivery and curbside pickup options, Craft Alley has been shuttling craft beer all over Denver from its brick-and-mortar store on South Pearl.
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Sarah Kuta, The Know, Denver Post: Entertainment
Wed, 05/20/2020 - 7:28am
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