Following the news that NBA 2K21 will cost $10 more on PlayStation 4 and Xbox Series X, the research firm IDG Consulting has said that other game publishers are also considering price increases for their games. Speaking with GamesIndustry.biz, IDG President and CEO Yoshio Osaki explained how game pricing has "remained flat since 2005, whereas TV and movie pricing has increased significantly." "The last time that next-gen launch software pricing went up was in 2005 and 2006, when it went from $49.99 to $59.99 at the start of the Xbox 360 and PS3 generation," Osaki said.