A TV ad industry trade group representing most major U.S. networks, is putting pressure on Nielsen over the measurement firm’s decision to delay its incorporation of out-of-home data into overall ratings. Sean Cunningham, CEO of the Video Advertising Bureau, conveyed push-back from what he called “the 14 largest multiscreen TV ad sales organizations” in a […]
Comment on Nielsen Blasted By TV Ad Sellers For “Blindsiding” Them With Out-Of-Home Delay
Dade Hayes, Deadline.com
Fri, 07/10/2020 - 11:45am
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