Comment on SiriusXM buys Stitcher for $325 million, steps up its march into podcasts

SiriusXM buys Stitcher for $325 million, steps up its march into podcasts

Less than a month after picking up Simplecast for its podcast distribution and analytics tools, SiriusXM today is announcing an even bigger acquisition to raise its game in the realm of streamed spoken-word content. The satellite radio company said it has reached a deal to acquire Stitcher from E.W. Scripps for $325 million, a return of more than double Scripps’ investment in podcasting, the companies reported this morning.

 

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