A key rule when reacting to any situation: If your response comes only from the heart, you’re doing it wrong. In all of the time we spend trying to send a message, build a relationship, attract followers to our business, product, or cause, are we using each word and moment to its maximum effectiveness? More intentionally, is the way we respond actually counterproductive to our goal, causing us to throw in the towel prematurely because we’re not getting results? Our world is changing.