The Versa helped Fitbit reverse its fortunes after a long, gradual slide. The company was slow to embrace the smartwatch, and stumbled somewhat out of the gate with the Ionic. But the Versa found a perfect sweet spot that build atop generations of wearable health knowhow, key acquisitions like Pebble and a pricing sweet spot at $200. In fact, other big-name smartwatch makers like Apple and Samsung have since followed suit, offering up more budget-friendly approaches to the category.
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