Comment on BTS’s Parent Company Is Going Public. Here’s How the Music Industry Could Replicate Its Massive Success

BTS’s Parent Company Is Going Public. Here’s How the Music Industry Could Replicate Its Massive Success

Over the weekend, BTS held a concert for nearly one million fans. The catch: it was virtual, streamed over their proprietary platform. In a music industry beset with the challenges of pandemic shutdowns, the globally-famous pop group has carved a path to ongoing connection, thanks to the foresight of their management agency, Big Hit Entertainment, and its founder and co-CEO Bang Si-hyuk (nicknamed Bang PD by fans).

 

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