Yes, the media f’ing gorged on the Quibi story yesterday. We did, they did, everyone did. And really, truly, how could anyone not? Nearly $2 billion came in (with $350 million heading back), a star-studded lineup of executives and production teams, an absolutely massive advertising campaign, and a PR strategy that all but begged the sun to melt Icarus’ wings. Our collective exhalation on the complete clusterfuck that was Quibi though leads to a legitimate and interesting question: Are we obnoxiously attacking a good-faith failure?