Comment on France rebrands contact-tracing app in an effort to boost downloads

France rebrands contact-tracing app in an effort to boost downloads

Don’t call it StopCovid anymore. France’s contact-tracing app has been updated and is now called TousAntiCovid, which means ‘everyone against Covid’. The French government is trying to pivot so that it’s no longer a contact-tracing app — or at least not just a contact-tracing app. Right now, TousAntiCovid appears to be a rebranding more than a pivot.

 

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