Comment on Former Microsoft exec says even successful businesses must be 'scrappy' during pandemic

Former Microsoft exec says even successful businesses must be 'scrappy' during pandemic

Brad Chase wrote the book on business strategies — and then released it three months into a pandemic. Chase, a former senior executive at Microsoft, released his first book titled “Strategy First” in June. In it, he examines the art of developing a business strategy. At Microsoft, he developed and led the marketing strategy behind the launch of Windows 95, which celebrated its 25th anniversary in August.

 

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