Comment on 5 ways brands can stop performative allyship and become real allies

5 ways brands can stop performative allyship and become real allies

Performative allyship can damage your reputation and credibility. EMS-FORSTER-PRODUCTIONS/Getty Images Many businesses are using performative allyship to promote positive social perceptions of their brand, which is a superficial move that diversity advocate Nika White says can work against you in the long run. Brands should take an introspective look at their diversity, equity, and inclusion efforts, and assess areas where changes need to be made.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News