Yutong Yuan/Business Insider India Oxenberg was recruited to join the Nxivm cult in 2011 and stayed until 2018. During her time in the cult, she was forced to complete a "seduction assignment" and was branded with leader Keith Raniere's initials, she says. Raniere used multilevel marketing-style tactics to draw in followers, like his recruitment style and the type of people he pursued, Oxenberg says.