Israeli startup SimilarWeb has made a name for itself with an AI-based platform that lets sites and apps track and understand traffic not just on their own sites, but those of its competitors. Now, it’s taking the next step in its growth. The startup has raised $120 million, funding it will use to continue expanding its platform both through acquisitions and investing in its own R&D, with a focus on providing more analytics services to larger enterprises alongside its current base of individuals and companies of all sizes that do business on the web. But not, it seems, necessarily an IPO at the moment. “We will pursue whatever we feel is necessary to grow, so that decision will come from delivering value, not chasing an IPO,” Or Offer, SimilarWeb’s founder and CEO, said in an interview. Co-led by ION Crossover Partners and Viola Growth, the round doubles the total amount that the startup has raised to date to $240 million.