Comment on US online holiday sales to reach $189B this year, up 33% from 2019

US online holiday sales to reach $189B this year, up 33% from 2019

The accelerated shift to e-commerce due to the pandemic will have a significant impact on U.S. online holiday sales, according to a new forecast from Adobe Analytics. Adobe Analytics predicts that U.S. online sales for the months of November and December 2020 will reach $189 billion, representing a 33% year-over-year increase and setting a new record. The forecast is also equal to two years of growth in one season, Adobe says, noting that the increase in 2019 was just 13%. Image Credits: Adobe Analytics If consumers receive another round of stimulus checks and physical stores are again shut down in large parts of the country to address further coronavirus outbreaks, the figures could go even higher.

 

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