Comment on How and when to build marketing teams at deep tech companies

Jessica Brunner, TechCrunch
Tue, 01/19/2021 - 1:15pm

How and when to build marketing teams at deep tech companies

Deep tech startups develop cutting-edge innovations with the power to truly revolutionize society. The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. In this post, I outline the answers to four key questions around marketing at early-stage deep tech companies that are post-revenue: What marketing teams at deep tech companies do. When to hire the marketing team. Whether the marketing team needs industry experience. How to source and evaluate talent for the marketing team. From this post, deep tech startups can formulate their marketing hiring strategy and attract and cultivate top talent to drive their go-to-market plan.

 

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