Comment on Flowhaven raises $16M to evolve brand licensing management beyond emails and spreadsheets

Flowhaven raises $16M to evolve brand licensing management beyond emails and spreadsheets

The media licensing business is a massive market, but much of the work involved is still handled manually through emails and spreadsheets. A startup called Flowhaven is working to change that. The company, which has now closed on $16 million in Series A funding, helps brands to manage their licensing partnerships, including the account management aspects, the individual product information, the financial information, and more. The new round was led by Sapphire Sport, the part of Sapphire Ventures that specializes in sports, media and lifestyle brands.

 

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