Comment on How SXSW survived 2020 cancellation, prepped for virtual 2021

How SXSW survived 2020 cancellation, prepped for virtual 2021

After SXSW was canceled in 2020 because of the pandemic, organizers threw out their tried and true playbook. Now, after months of uncertainty and churning through ideas as the pandemic continued to unfold, the world-famous festival is going 100 percent virtual. Click through to find out how they did it, and what that means for other businesses that usually feed off the frenzy.

 

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