Comment on Most ads you see are chosen by a reinforcement learning model — here’s how it works

Most ads you see are chosen by a reinforcement learning model — here’s how it works

Every day, digital advertisement agencies serve billions of ads on news websites, search engines, social media networks, video streaming websites, and other platforms. And they all want to answer the same question: Which of the many ads they have in their catalog is more likely to appeal to a certain viewer?

 

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