Comment on Indonesian supply chain startup Advotics raises $2.75M led by East Ventures

Indonesian supply chain startup Advotics raises $2.75M led by East Ventures

The rapid growth of e-commerce in Indonesia, especially during the pandemic, is placing increasing demands on its supply chain infrastructure. But the country’s logistics industry is highly fragmented, with companies usually relying on multiple distributors for one shipment, and many warehouses are still concentrated around major cities. Advotics wants to help with software to make the whole supply chain easier to track, and recently closed a $2.75 million funding round led by East Ventures. Founded in 2016 by Boris Sanjaya, Hendi Chandi and Jeffry Tani, Advotics has now raised a total of $5.5 million and currently counts more than 70 clients, ranging from individual resellers to large corporations like Exxonmobil, Danone, Reckitt Benckiser, Sampoerna, Kalbe and Mulia Group. According to research institution Statistics Indonesia, there are about 5 million small and medium-sized manufacturers in Indonesia.

 

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