In the second episode of our new podcast Found, our guest is Brie Code. Code is the founder and CEO of TRU LUV, a startup based out of Toronto that has its roots in the game industry, but that is taking a radically different approach to designing interactive experiences based on a historically-overlooked motivating paradigm called ‘tend-and-befriend,’ an alternative to the ‘fight-or-flight’ response aimed at by most AAA game studios. Code’s startup developed #SelfCare, a mobile app that encourages users to explore a variety of interactive experiences that are meant to do more than simply encourage them to engage in competitive behavior either with other players, or with computer-controlled antagonists.
Comment on How one founder build a startup around compassion and care facilitated by AI
Darrell Etherington, TechCrunch
Sat, 04/17/2021 - 9:37am
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