Pam Kreuger Contributor Share on Twitter Pam Kreuger is the founder and CEO of Wealthramp.com, a free online service that matches consumers with qualified, fee-only financial advisers, and the creator and host of the investor-education television series “MoneyTrack.” John Chapman Contributor Share on Twitter John Chapman is a certified financial planner professional with WorthPointe Financial Planners in Newport Beach, California, and a fee-only fiduciary adviser on the Wealthramp network. One of the big reasons you’re giving 110% of your talent and effort to your private company is because you’re hoping to eventually cash in on all those vested incentive stock options (ISOs) that have been sitting in some account, waiting for the day your company goes public. There’s nothing wrong with that.