Comment on A New Name Won’t Fix Facebook

A New Name Won’t Fix Facebook

When an established company becomes fraught with scandal, advisers will often suggest changing the subject to distract from its mistakes. It’s usually a last resort effort, but the kind of textbook public relations move that advisers crave. Facebook may be planning to do just that by unveiling a new name next week, according to a report from The Verge, as it faces its biggest scandal in years after a whistleblower leaked thousands of internal documents.

 

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