Comment on Netflix’s Hit Series Squid Game Gives Boost to Vans Sneaker Sales

Netflix’s Hit Series Squid Game Gives Boost to Vans Sneaker Sales

Netflix Inc.’s hit series “Squid Game” is giving a boost to footwear and apparel maker VF Corp. as fans clamor for the white Vans sneakers featured in the dystopian drama. “We saw a nice spike,” Chief Executive Officer Steve Rendle said Friday on a conference call to discuss quarterly earnings, before clarifying that the bump was “small.” Still, the company, which also owns the Supreme streetwear brand and Timberland, plans to capitalize on its connection to a pop culture phenomenon by “leaning into the classics campaign.” VF’s shares pared much of their earlier losses, declining 1.5% at 12:58 p.m.

 

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