Former WeWork CEO Adam Neumann. Michael Kovac/Getty Images for WeWork Scott Galloway is a bestselling author and professor of marketing at NYU Stern. The following is a blog post, republished with permission, that originally ran on his blog, "No Mercy / No Malice." In it, Galloway discusses the recent WeWork IPO and the company's financial history. Two years ago, WeWork's IPO was aborted, and the company was put on SoftBank life-support.