The 30,000-square-foot retail space features fitting rooms where the Amazon Style algorithm will deposit suggested pieces for shoppers to try on. Amazon opens its first brick-and-mortar fashion store today at The Americana at Brand, a shopping complex in Glendale, California. Announced earlier this year, the physical retail experience is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts—a blend of data-driven technology that makes the customer journey unique in the fashion space.Read Full Story
Comment on Amazon opens its first fashion store in Los Angeles
Danica Lo, Fast Company
Wed, 05/25/2022 - 4:47am
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