Comment on The Enduring Legacy of Virgil Abloh

The Enduring Legacy of Virgil Abloh

Virgil Abloh knew how to get people talking. In 2012, when he launched his first fashion brand, Pyrex Vision, Abloh bought deadstock flannel shirts from Ralph Lauren for $40 a piece, screen printed them with the word “Pyrex” and the number 23 (an homage to Michael Jordan), priced them at $550—and sold out his stock in minutes.

 

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