Comment on How to sell health and wellness when consumers are sick and tired of hearing about it

Danica Lo, Fast Company
Sat, 08/13/2022 - 10:00pm

How to sell health and wellness when consumers are sick and tired of hearing about it

For brands targeting Millennials in the wellness space, it’s out with scare-tactic marketing and in with quirky, entertaining campaigns that take cues from the lifestyle sector. Three years into the pandemic, with monkeypox and polio looming large on the horizon, it’s no surprise that many Americans are sick and tired of being bombarded with bad news about public health.

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