Comment on TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping

Danica Lo, Fast Company
Wed, 08/17/2022 - 7:41am

TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping

TikTok’s new shopping ads and ad formats are the platform’s latest endeavor to bring hyper-personalized product recommendations to users’ For You Pages. TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven commerce offerings.Read Full Story

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