Comment on How to Solve Hollywood’s IP Problem with a Dose of ‘John Wick’ (Column)

How to Solve Hollywood’s IP Problem with a Dose of ‘John Wick’ (Column)

For most filmmakers working today, the challenges involved in building a successful franchise aren’t likely to come up. It’s hard enough to get one movie made, much less a whole fleet of them. By that same token, navigating today’s industry requires some understanding of the key market forces driving success, and IP is definitely one of them.

 

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