Nick Wosika/Icon Sportswire via Getty Images; Fanatics The NHL announced a 10-year deal with Fanatics this week. The sports apparel company will replace Adidas as the league's on-ice jersey outfitter. Fans have had a field day with the announcement, lambasting Fanatics over its product quality. NHL jerseys are switching from Adidas to Fanatics, and fans aren't happy about it.