A Shein Activation in England earlier this year. The fast-fashion brand is pronounced "SHE-in."Anthony Devlin/Getty Images for SheinThis year brought us another slate of words to butcher in the popular discourse.Fast-fashion company Shein and Ozempic's active ingredient, semaglutide, both made the list.Here are the top 10 most mispronounced words that dominated conversations this year, according to Babbel.It's "SHE-in" — not "sheen."2024 brought us another year of mispronounced names and words in the popular discourse, from brands to popular medicine to politicians and high-profile celebrities.Since 2016, the closed-captioning company The Captioning Group has compiled the list on behalf of the language platform Babbel, bringing together all the terms that newscasters, politicians, and public figures struggled to pronounce correctly on TV.Esteban Touma, a linguistic and cultural expert at Babbel, told Business Insider this year's words were a snapshot of the political, cultural, and musical zeitgeist.Ready to test your pronunciation chops?In no particular order, here are the top 10 most mispronounced words of the year, according to Babbel's report.SemaglutideSemaglutide is the active ingredient in Ozempic.Peter Hansen/Getty ImagesThere is more to the hype surrounding semaglutide, the active ingredient of the weight loss medication Ozempic, than just its effects.For those unfamiliar with the antidiabetic medication, pronouncing it can be a challenge.Pronunciation: sem-ah-GLOO-tidePete ButtigiegSecretary of Transportation Pete Buttigieg was one of the face's of the Democrats' efforts to win voters for Harris.Liu Jie/Xinhua via Getty ImagesThe transportation secretary and former mayor of South Bend, Indiana, was one of the Democrats' most articulate spokespeople when he took over the airwaves and tried to appeal to swing voters and moderates for Harris.He's also been known to spar with Elon Musk online.Pronunciation: peet BOOD-ih-judgeSheinShein and other fast fashion companies have come under scrutiny for poor product quality and poor working conditions.Rodrigo Arangua/AFP via Getty ImagesThe name of the fast fashion company Shein is frequently mispronounced as "Sheen." The company is reportedly planning to debut on the London Stock Exchange early next year.Pronunciation: SHE-inKamala HarrisThe first part of Kamala Harris' name is pronounced like "comma."Tom Williams/Getty ImagesVice President Kamala Harris has often seen her name being mispronounced, most recently in the run-up to the November 2024 presidential election.Her nieces, Amara and Leela, helped set the record straight onstage at the DNC in August."It's like a comma in a sentence," explained Amara.
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tspirlet@insider.com (Thibault Spirlet,Sarah Jackson), Business Insider
Wed, 12/04/2024 - 12:00am
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