On Thursday, TIME will announce the 2024 Person of the Year. Since 1927, TIME has named a person, group, or concept that had the biggest impact—for good or for ill—on the world over the previous 12 months. In 2023, TIME selected pop superstar Taylor Swift as Person of the Year. Other previous selections include Ukrainian President Volodymyr Zelensky and the “spirit of Ukraine” in 2022, tech titan Elon Musk in 2021, the Ebola fighters in 2014, and former U.S.