Conscious capitalism starts with the basic premise that a business can do good for its workers, the environment, and its shareholders, all at the same time. John Mackey, founder of Whole Foods Market, wrote a book on the subject named Conscious Capitalism: Liberating the Heroic Spirit of Business. In it, he describes businesses that have become extraordinary successes while making a world a better place. Conscious capitalism is built on four basic pillars:Continue reading