Constantly Changing Online Prices Stump Shoppers

A growing number of retailers are using software that changes online prices based on demand, competition, inventory and other factors. The main goal is to undercut rivals when necessary, and raise prices when demand is high and there's no competitive pressure. After years of losing customers to Amazon because of its ability to offer deep discounts, Wal-Mart and others have started following the online retailer's lead. Eric Best, CEO of Mercent Corp., a software company that changes prices on two million products every hour, said the majority of his clients that include Office Depot, Guess and HSN Inc.

Topics:  wal-mart   eric best   ceo   mercent   corp   office depot   guess   hsn inc   abt   chicago   market track   jenn markey   sears   brian hanover   online prices   retailer   software   customers   company   pricing   demand   number   factors   started   goal   products   based   
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