Sam Bankman-Fried cofounded FTX in 2019 and is its CEO.FTX In a bear market, look for cryptos with big real use cases and a loyal fan base, Sam Bankman-Fried said. "Hype-driven" coins tend to crash the hardest, he told Kitco News. The FTX founder said institutional adoption will create a "big set of inflows" in years to come. Sign up here for our daily newsletter, 10 Things Before the Opening Bell. Bull and bear markets will come and go for cryptocurrencies, just like any market.