While Chevron is experimenting with NFC-compatible mobile payments in a few California gas stations, East Coast fuel and convenience store Cumberland Farms is using their own mobile payment app to keep customers loyal, cut back on credit card fees, and even get gas-buying customers into the store. Their secret is not so secret: it’s a loyalty card and payment app similar to the one that Starbucks uses. Here’s the catch: the app is directly linked to customers’ bank accounts, which is how the company saves money on credit card processing fees.
Cumberland Farms Uses Payment App To Create Loyal Customers
Laura Northrup, The Consumerist
Fri, 10/09/2015 - 2:20pm
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