Jill noticed that there were two different designs of Dawn dish detergent on the shelf. As a savvy consumer, she knew that sometimes a redesign can mask a strike from the Grocery Shrink Ray. Indeed, the new bottles contained two fewer ounces of detergent, yet advertise that they contain “2X More.” Wait…two times more of what? At first, Jill thought that this meant that the bottle has two times as much soap in it than the 9-ounce bottles.