Unless you’ve completely managed to avoid live TV in the last week, you’ve probably seen the McDonald’s ad with footage from its public “question box,” where regular consumers ask the fast food company embarrassing questions. McDonald’s intends to use these ads as a platform for bringing the truth to the masses, but what it completely overlooks is that the real problem is the fact that people are asking these questions to begin with. The longform version of the ad, shown above, includes questions that we can’t imagine people asking of any other major fast food company, like: • “Does McDonald’s even sell real food?” • “What’s in your chicken nuggets?” • “What is really in your beef?” • “What’s in your hamburger?” and • “I’ve read that there is horse meat in your food.” McDonald’s, with the help of recently laid-off Mythbusters co-star Grant Imahara, is trying to answer these questions with interviews of McDonald’s staffers and behind-the-scenes footage at its food production facilities. That’s all well and good, but it ultimately won’t do much to change people’s minds about McDonald’s. McDonald’s loudest skeptics and critics aren’t going to be convinced they are mistaken because the company paid the robot-building guy from a basic cable show to appear in videos declaring that the rumors are untrue. PREACHING TO THE UN-CONVERTIBLE Like the decades-old false claim that Twinkies can sit on store shelves for years and will outlast a nuclear explosion, there are numerous myths and muddied facts about what’s in McDonald’s food.
Dear Mcdonald’s: If People Are Asking “what’s In Your Burger?” You’ve Already Lost
Chris Morran, The Consumerist
Fri, 10/24/2014 - 6:00am
Topics: tv does i ve grant imahara that s preaching to the un-convertible twinkies happy meals mcnugget mcrib beyond a reasonable doubt folks what s consumer reports as cr time for a change american customer satisfaction index wendy s domino s pizza domino s mcdonald s what what s what twinkie domino s people burger food company questions fast won public ad years isn good chains truth menu question consumers footage rot read real completely chicken beef customers stories continue telling rumors true
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