The release of the new Star Wars movie may be a couple of months away, but Disney has unleashed “Force Friday” to market the hundreds of toys and other items related to the film. Major toy retailers around the world opened their doors and held special events when the toys became available just after midnight. The push behind the new entry in the film franchise, “The Force Awakens,” is unique because it’s so far in advance of the movie’s December release. Leaked images of action figures of characters that have not even hit the big screen are only fueling demand, says Steve Pasierb, CEO of the Toy Industry Association. [...] it’s not so far-fetched that Disney will exceed that in the publicity-blitz filled weeks ahead of premiere of the first Star Wars movie since 2005. Other toys include Legendary Yoda, a 16-inch version of the Jedi Master that boasts lifelike movements and voice recognition.

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BING NEWS:
  • Disney's 'Star Wars' Box Office Has Failed to Cover the Cost of the Franchise: Ominous Report
    When Disney first purchased the Star Wars brand, the company did so in hopes of extending its market reach. Thanks to its iconic Disney princesses and other "girl brands," the company had a firm grasp ...
    04/18/2024 - 10:46 am | View Link
  • Hasbro Debuts New Star Wars: The Black Series Pit Droids Set
    Hasbro has unveiled a new set of Star Wars: The Black Series figures as fans travel back to the Outer Rim with The Mandalorian. Tatooine awaits with this new set, as droid collectors are getting an ...
    04/18/2024 - 12:51 am | View Link
  • Disney Store's Star Wars Day 2024 Collection: Shop Exclusive Styles Ahead of May the 4th
    It’s time to travel to a galaxy far, far away and discover clothing, collectibles, and more inspired by the epic Star Wars saga.
    04/17/2024 - 7:53 am | View Link
  • These Star Wars Toy Photos Are as Special as the Toys Themselves
    In the realm of toy collecting, there are few things more iconic than vintage Star Wars toys. The variety. The history. The value. We all have images in our heads when we think of vintage Star Wars ...
    04/17/2024 - 6:30 am | View Link
  • The Rarest and Most Expensive Star War Toys for Collectors
    Star Wars collectible toys from the original trilogy are hard to come by, which makes them very expensive investments for collectors.
    04/13/2024 - 10:20 am | View Link
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