Communicating with startup entrepreneurs. As an entrepreneur working furiously to launch a massive startup, I have surrendered to the hard and cold fact that I cannot do it alone. No one can. It takes a certain moment in the entrepreneurial life-cycle to get to the point of surrender. That moment doesn't come easy for anyone that has the nerve to walk away from a full-time career, move their family 1,200 miles and "go for it". One of the key distinctions I've come to learn, and see repeatedly, between self-starting entrepreneurs and the rest of the corporate world, is the demand for precision in our language and communication.