DoneGood, an e-commerce platform, is taking the ‘high road’ by offering exclusively ethical brands, but it isn’t above aiming to steal the loyalty of its competitor’s customers on the highly anticipated Amazon Prime Day. On July 15 and 16 — the same days that Amazon will offer major Prime discounts — DoneGood is hosting “Better Days.” According to DoneGood representatives, using this site instead of Amazon is a no-brainer.