A Finnish hotel is changing the tourism industry by showing that sustainability can really pay off. When guests consume less energy, attend ecological activities and make sustainable dietary choices during their visit, the price tag of their stay can be discounted by up to 50 percent. Benefiting the environment means guests can save more at Arctic Blue Resort. Set to open in 2022, Arctic Blue Resort will raise customers’ awareness of their environmental impact by encouraging guests to follow more sustainable lifestyles.

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