Endemol Beyond USA went after young femmes with Michelle Phan’s Icon beauty and lifestyle network earlier this year. Now it has launched Smasher, a digital net gunning for a more male-centric demo: video-gamers. Smasher is anchored by “Legends of Gaming,” an e-sports competition show hosted by Toby Turner (pictured above) — aka YouTube’s Tobuscus — along with seven original series.

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BING NEWS:
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    The summer season is approaching, and many associate it with themed events. Esports tournaments are no exception because interest in this discipline is ...
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