The unique symbiotic arrangement has allowed the store to survive, and even expand, despite a business plan and location that to an outsider might look like a longshot. In a world overwhelmed by smartphone apps and video games, the store sells only board games, card games, miniatures for war gaming and other analog pastimes. EndGame announced a Kickstarter campaign last month, with a $25,000 goal to help turn the abandoned storefront next door into a cafe. A curious feature - a pair of mezzanine levels with no stairway access - was a selling point to Lawn and his new partners. Partitioned game stations were built - sort of a cross between a work bench and a Las Vegas craps table - to hold the terrain, dice and painted figures used in war games such as Warhammer and the Viking game Saga. The weekly Friday night "Little Generals" program has a summer camp vibe, with a group of teens playing strategy battle games with kids as young as 7. Longtime board game night regular Eric Vogel, a clinical psychiatrist from Hayward, notes with amusement that a hipster crowd has started to seep in - and has turned him on to the New Parkway movie theater and nearby art galleries. The EndGame Cafe will serve the public, and the barista will bring coffee and food to game-players at their tables. EndGame owners say app versions of board games playable on smartphones and tablet computers have helped sales of tabletop games.