Facebook’s dating bolt-on to its eponymous social networking service has finally launched in Europe, more than nine months after an earlier launch plan was derailed at the last minute over privacy concerns. From today, European Facebook users in Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Croatia, Hungary, Ireland, Italy, Lithuania, Luxembourg, Latvia, Malta, Netherlands, Poland, Portugal, Romania, Sweden, Slovenia, Slovakia, Iceland, Liechtenstein, Norway, Spain, Switzerland and the UK can opt into Facebook Dating by creating a profile at facebook.com/dating. Among the dating product’s main features are the ability to share Stories on your profile; a Secret Crush feature that lets you select up to nine of your Facebook friends or Instagram followers who you’d like to date (without them knowing unless they also add you — triggering a match notification); the ability to see people with similar interests if you add your Facebook Events and Groups to your Dating profile; and a video chat feature called Virtual Dates. Image credit: Facebook Of course if you opt in to Facebook Dating you’re going to be plugging even more of your personal data into Facebook’s people profiling machine.