Facebook Inc., owner the world’s largest social network, says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts.

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    Meanwhile in New York City, Tic Tac’s new interactive Times Square billboard used augmented reality to enable passerby to view the ad through the ... rocky IPO in May 2012, Facebook has been hard at work on a location-based mobile-advertising product ...
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  • Facebook Readies Geo Location Ads
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  • Facebook Did Not Confirm Hyper-Local Mobile Ad Product, But Here’s How It Would Target You
    The New York media company misinterpreted statements from Everson, who merely said you could imagine the product evolution afforded by a mobile phone’s location awareness. So we won’t say Facebook is “readying ... on a location-based mobile ...
    06/18/2012 - 11:00 pm | View Link
  • Mobilizing the masses: How Facebook can transform its mobile risk into success
    As the S-1 states: “We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.” Recent reports now state that Facebook is readying its first foray into ...
    02/9/2012 - 10:51 pm | View Link
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