Facebook Inc., owner the world’s largest social network, says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts.

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    Facebook is "readying" a new location-based mobile ad unit, reports Bloomberg's Sarah Frier. “Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers,” Carolyn Everson ...
    06/20/2012 - 12:49 am | View Link
  • Facebook Did Not Confirm Hyper-Local Mobile Ad Product, But Here’s How It Would Target You
    The New York media company misinterpreted statements from Everson, who merely said you could imagine the product evolution afforded by a mobile phone’s location awareness. So we won’t say Facebook is “readying ... on a location-based mobile ...
    06/18/2012 - 11:00 pm | View Link
  • Today in Tech: Is this the Xbox 720?
    Facebook readying location-based mobile ad product [BLOOMBERG] Facebook says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts. “Phones can be location ...
    06/18/2012 - 11:13 am | View Link
  • Facebook working on location based mobile ad product. Thoughts?
    "Currently, mobile advertising appears in the form of stories in a news ... Things are especially interesting since Facebook and Google have been testing what they can get away with privacy-wise for several years. Usually they settle out of court for ...
    06/17/2012 - 1:00 pm | View Link
  • Facebook Launching Location-Based Mobile Ads [UPDATED]
    UPDATE: Facebook ... see an ad for a pizza place around the corner from where I'm standing. Of course, location-based advertising isn't new to Facebook - users have been shown desktop ads based on their zip code for awhile now. Real-time mobile targeting ...
    06/17/2012 - 1:00 pm | View Link
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