Facebook Readying Location-based Mobile Ad Product

Facebook Inc., owner the world’s largest social network, says it’s working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts.

  • Facebook Working on Location-Based Mobile-Ad Product
    There’s been “really significant interest” in the mobile- only news-feed ads Facebook started selling earlier this month, Everson said. While Facebook hasn’t said when it may roll out a location- based ad product, such ads could take advantage of ...
    06/19/2012 - 8:45 am | View Link
  • Facebook Preparing Mobile Ads Tailored To Where You Are Standing When You Look At Them
    Facebook is "readying" a new location-based mobile ad unit, reports Bloomberg's Sarah Frier. “Phones can be location-specific so you can start to imagine what the product evolution might look like over time, particularly for retailers,” Carolyn ...
    06/18/2012 - 12:13 am | View Link
  • Facebook Did Not Confirm Hyper-Local Mobile Ad Product, But Here’s How It Would Target You
    The New York media company misinterpreted statements from Everson, who merely said you could imagine the product evolution afforded by a mobile phone’s location awareness. So we won’t say Facebook is “readying ... on a location-based mobile ...
    06/17/2012 - 9:00 pm | View Link
  • Facebook Launching Location-Based Mobile Ads [UPDATED]
    ORIGINAL ARTICLE: To anyone concerned with Facebook’s future ability to monetize their mobile platform ... for instance I might see an ad for a pizza place around the corner from where I’m standing. Of course, location-based advertising isn’t ...
    06/17/2012 - 1:00 pm | View Link
  • Mobilizing the masses: How Facebook can transform its mobile risk into success
    As the S-1 states: “We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.” Recent reports now state that Facebook is readying its first foray into ...
    02/10/2012 - 10:53 am | View Link
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