In light of the relentless news about Facebook these days, it can be easy to forget the site's more humble origins: as a way for college kids to connect and meet. Even before that, it was simply a way for them to rate each others' attractiveness. Nowadays, with the Cambridge Analytica scandal dominating headlines and the social network home to billions of users, those more humble origins can feel a universe away. In response to the controversy — in which the data firm is alleged to have accessed the private information of millions of users without permission — we have seen understandable calls for something to be done about Facebook.

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