Ferrari Hometown Overwhelmed By Roar Of Test-driving Fans

MARANELLO, Italy (AP) — In the streets of Maranello, the hometown of Ferrari, the roar of the famed sports car is no longer the occasional bragging right of a proud new owner, but a constant backdrop as a number of test-drive businesses give would-be Schumachers the chance to rev up and peel out. The howl of engines is disturbing residents' tranquility — including the afternoon siestas — and the risk of speeding cars is a safety concern, say city officials, who have started cracking down on the businesses. The test-drive businesses have been cashing in on the super car maker's global appeal by offering aficionados without the wealth to buy their own hot wheels a high-powered spin "for the price of a dinner out," as one business owner put it. Having lost a court battle challenging the rules as anti-business, the company owners are evaluating the next step to save their investments, which for the largest can include 10 Ferraris and facilities such a souvenir shops and cafes. While the short-term test-drivers "will go away empty-handed," Ferrari owners get a VIP experience, including a factory tour, atelier experience personalizing cars down to contrast stitching on the leather seats and maybe even a few laps around the famed Fiorano Formula 1 test track.

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