Computers aren’t going to replace creative pros — but machine learning and artificial intelligence can be powerful tools in the storytelling process. That’s the takeaway from Lexus’ newest ad, which it’s billing as the advertising industry’s first commercial scripted by artificial intelligence. The 60-second spot was directed by Oscar-winner Kevin Macdonald, working from a script that […]
First Ai-scripted Commercial Debuts, Directed By Kevin Macdonald For Lexus (watch)
Todd Spangler, Variety
Mon, 11/19/2018 - 2:01am
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